In alignment with the Department of Art and Visual Communications Mission Statement Principles, the Graphic Design Area’s mission core values are as follows:
Demonstrate conceptual design solutions that align strategically with the audience.
Demonstrate mastery of skills written (typographic) and visual (image-based) communication.
Demonstrate mastery of hierarchy and organization applied to design and communication.
Demonstrate mastery of fundamental problem-solving skills including the ability to conduct appropriate research.
Demonstrate professionalism, self learning, self motivation, reliability, and resource management.
Demonstrate a marketable mix of conceptual/communicative skills and technical/production skills.
Demonstrate the ability to adapt and apply design styles in a relevant manner.
Demonstrate implementation of various media for effective communication.
Demonstrates emphasis in at least one of the graphic design sub-disciplines: typography, branding, strategy development, interactivity, and motion.
Demonstrate effective creation and application of photography and illustration.
Demonstrate experience working with other design professionals in diverse areas of expertise.
Recognize the importance of citizenship and ethics in relation to how graphic design should honestly and beneficially contribute to society as a whole.
Demonstrate knowledge of environmental responsibility, as it applies to the field of graphic design.